ThinkFamily’s ‘Funeral’ Ad rip-off from Good Will Hunting?
Hat tip to Wesley.
When I first watched ‘Funeral’, a three minute ad by the National Family Council on an Indian woman lamenting the absence of insignificant acts normally considered irritating by her late husband I felt it was rather touching. The ad was launched as part of a campaign titled Beautifully Imperfect. However, after reading some stuff off the web, I realised some users were claiming that the ad was basically a rip-off from a scene in 1997 film Good Will Hunting. See it for yourself:
Scene from Good Will Hunting (scroll to 1 min 41s for that scene or click here):
Note the similar lines about spouses awaking themselves by farting and nudged back to sleep by their partners with a pet dog and the central concept of imperfect acts being beautiful.
This isn’t the first time a state organisation broadcasted an ad which appeared touching and meaningful at first sight but which was later found to a complete rip-off from an earlier ad/scene by an external source. Last year’s Singapore NDP featured an ad which contained a scene about a girl colouring various pieces of an artwork which she later pieces them together as a giant star. This was remarkably similar to the Japanese ad where a kid pieces together a giant whale instead of a star. Even its creator admitted that she had seen the ad and decided to incoporate the scene into the ad. Watch the ads for yourself:
Can we be more honest and attribute original works to their sources? Is creativity and originality dead in Singapore?