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ThinkFamily’s ‘Funeral’ Ad rip-off from Good Will Hunting?

with 4 comments

Hat tip to Wesley.

When I first watched ‘Funeral’, a three minute ad by the National Family Council on an Indian woman lamenting the absence of insignificant acts normally considered irritating by her late husband I felt it was rather touching.  The ad was launched as part of a campaign titled Beautifully Imperfect.  However, after reading some stuff off the web, I realised some users were claiming that the ad was basically a rip-off from a scene in 1997 film Good Will Hunting.  See it for yourself:

Funeral ad:

Scene from Good Will Hunting (scroll to 1 min 41s for that scene or click here):

Note the similar lines about spouses awaking themselves by farting and nudged back to sleep by their partners with a pet dog and the central concept of imperfect acts being beautiful.

This isn’t the first time a state organisation broadcasted an ad which appeared touching and meaningful at first sight but which was later found to a complete rip-off from an earlier ad/scene by an external source.  Last year’s Singapore NDP featured an ad which contained a scene about a girl colouring various pieces of an artwork which she later pieces them together as a giant star.  This was remarkably similar to the Japanese ad where a kid pieces together a giant whale instead of a star.  Even its creator admitted that she had seen the ad and decided to incoporate the scene into the ad.  Watch the ads for yourself:

NDP 2008:

Japanese ad:

Can we be more honest and attribute original works to their sources?  Is creativity and originality dead in Singapore?


Written by defennder

April 13, 2009 at 1:58 AM

Posted in Misc., Singapore affairs

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4 Responses

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  1. I agree absolutely
    I oso thot Yasmins’ work was good
    BUT if it was a rip off,
    then nid think again:
    NFC how?

    Lim Su Min

    May 6, 2009 at 1:14 AM

  2. Hi Su Min,

    Thanks for commenting. I didn’t expect to discover that the line and the entire theme of the ad was essentially copied. As for what this means for NFC, well I’ll leave it to everyone to make their own judgement.



    May 6, 2009 at 1:28 AM

  3. Sorry, whether it’s a rip-off or not is completely irrelevant. The ad is designed to deliver a certain message and it does that to the letter. One shouldn’t try to dilute the strong humane message that this ad can bring about by invoking unnecessary arguments. After all, creativity comes from observation.


    October 24, 2010 at 12:54 PM

  4. januka

    The entire post as I wrote it last year was meant to show the ad was not original at all. Whether that dilutes the message it’s meant to convey (or even whether that’s ok outside of intellectual honesty) is another question which I did not address and do not intend to. Hence I do not see how your comment is specifically relevant to this post at all.

    EDIT: Would like to point out that what I did above is not so much different from what Snopes does when it examines the veracity of email stories. Just ask yourself, was Snopes attempting to “dilute the strong humane message” this chain email story was carrying by assessing its veracity and likely origins?


    October 24, 2010 at 2:53 PM

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